35ĬHAPTER 3 Development and Market Research in the Film Industry Early Forms of Market Research. 18 Historical Development of the Film Industry. 11ĬHAPTER 2 The Origins and Development of the Film Industry Hollywood’s Domination of the Global Box Office. 3 Supply Chain Management and Marketing.6 Defining Film Marketing. ix CHAPTER 1 Introduction What is Marketing?. Printed and bound in Great Britain 10 11 12 10 9 8 7 6 5 4 3 2 1Ĭontents ACKNOWLEDGEMENTS. Because of rapid advances in the medical sciences, in particular, independent verification of diagnoses and drug dosages should be made British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data A catalog record for this book is available from the Library of Congress ISBN: 978-0-7506-8683-9 For information on all Butterworth-Heinemann publications visit our web site at Alternatively you can submit your request online by visiting the Elsevier web site at, and selecting Obtaining permission to use Elsevier material Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions or ideas contained in the material herein. The right of Author Name to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone (+44) (0) 1865 843830 fax (+44) (0) 1865 853333 email. AMSTERDAM BOSTON HEIDELBERG LONDON NEW YORK OXFORD PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Butterworth-Heinemann is an imprint of Elsevierīutterworth is an Imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA First edition 2010 Copyright Ó 2010, Finola Kerrigan.
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